Ajay Verma is the Managing Partner at 0101 and was previously Managing Partner at Enormous Brands and Chief Growth Officer at Draft FCB. He has over 25 years in understanding consumer behavior and driving insights across categories. He has held leadership roles in agencies like DraftFCB Ulka, Rediffusion Y&R, Contract & Percept H and led many successful brands both in India and abroad. As CEO eBUS, India & MENA region, he launched a unique Internet Technology, and made it an industry standard. He has keen eye for Martech and data analytics and believes that organization should look at only one metric ie. conversion.

He is passionate about everything he does, from going to any lengths to solve business problems for the client or collecting and restoring vintage motorcycles.

Mihir Mehta is a Managing Partner at 0101 and was previously Head – Media and Programmatic at iProspect India (Dentsu India). A Digital Marketing leader with over a decade of experience, he has been named as one of the top 50 digital influencers of India and has a track record for identifying growth opportunities in the Digital Ecosystem. A team manager and problem solver, Mihir has strategized several award-winning campaigns and created best in class Business Solutions. He has also spoken at several events, conferences including at UN Aids, South Africa for digital consultation. Apart from this he is a sports enthusiast, loves driving and travelling globally.

Jayraj is Managing Partner at 0101. A strong proponent of marketing as a ‘strategic function and growth driver’ he anchored e-commerce, Marketing and digital transformation in his stints at BFSI giants Marsh, TATA AIG and Aditya Birla Sun Life Life. A celebrated digital marketeer, he was one of the first business leaders to adopt and benefit from Marketing Automation using MarTech, AdTech and data platforms.

Believer in shared knowledge, Jayraj is a regular speaker and awards jury at forums like IAMAI, MMS & DMAi and actively mentors startups & students. Being a long distance runner, bettering himself and taking on challenges comes naturally to him.

He is a passionate Marketing Technologist, with 25+ years of experience building products and designing systems. As a practitioner of the Hacking Marketing approach, he loves to own, experiment, and build innovative solutions that make a difference for clients.

As an intrapreneur and entrepreneur, Veer has held leadership roles in Netcore, ProfitWheel and CuriosityGym providing strategic vision, building products and taking them to market.

He likes to track emerging digital technologies and innovations in consumer tech, draw insights from changing customer behaviour, and blend those learnings to map their impact on enterprise technology.

Veer is an avid reader, ardent blogger, conference speaker, podcast host, community organiser, startup mentor and nature lover.