WE

Make digital a bigger contributor to your business.

BY

Optimize hundreds of digital business funnels together to unlock more conversion.

THE DIGITAL CONTRIBUTION GAP

Your digital investment is growing. Is your

digital contribution?

0101 helps enterprises turn complex digital ecosystems into greater business contribution using data, intelligence, technology, experience, creative and media.

The Future of Growth Is Not One Funnel.

It’s Hundreds.?

A modern enterprise doesn’t have a customer journey. It has dozens of interconnected journeys.

  • Every one of them is a growth opportunity.
  • Every one of them is a leakage point.

The conversion chain

Data → Intelligence → Technology → Experience → Creative → Media → Conversion

Every funnel requires

Five Disciplines

Every conversion challenge ultimately breaks down into five questions:

  • DATA – What is happening?
  • TECH – How do we automate and scale it?
  • MEDIA – How do we influence behaviour?
  • COMMS – How do we persuade?
  • SYSTEMS – How can we learn and automate?

Most partners solve one. 0101 solves all five.

Build by people,
Who have delivered
at the highest level.

CRM and Customer Lifecycle Specialist

Jayaraj Jadhav

Former CMO, Tata AIG & Marsh

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla eu aliquam lacus, vel pellentesque lectus. Quisque venenatis auctor pharetra. Morbi vitae turpis at tortor porta dictum vel nec arcu. Duis porta in orci ut sagittis. Pellentesque a felis vitae mi consequat ullamcorper. Donec aliquam efficitur malesuada. Praesent laoreet auctor orci, et fermentum est fringilla feugiat. Proin iaculis imperdiet lectus sed bibendum.

Sed interdum, ex vel faucibus bibendum, mauris urna lacinia augue, ac tempor nulla turpis id ante. Fusce cursus quam et vestibulum sollicitudin. Fusce justo urna, commodo eu justo a, luctus pretium tellus. Suspendisse elementum, lacus id dignissim placerat, est neque vestibulum arcu, sed sodales dui nunc in metus. Vivamus eu volutpat orci, vel porttitor felis. Proin porta sem sit amet orci dictum, vitae aliquet tellus eleifend. In hac habitasse platea dictumst. Duis accumsan ut lectus at commodo. In eleifend odio at quam tincidunt scelerisque. Maecenas commodo malesuada sagittis. Quisque in consequat diam, eget tempor dolor.

CRM and Customer Lifecycle Specialist

Jayaraj Jadhav

Former CMO, Tata AIG & Marsh

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla eu aliquam lacus, vel pellentesque lectus. Quisque venenatis auctor pharetra. Morbi vitae turpis at tortor porta dictum vel nec arcu. Duis porta in orci ut sagittis. Pellentesque a felis vitae mi consequat ullamcorper. Donec aliquam efficitur malesuada. Praesent laoreet auctor orci, et fermentum est fringilla feugiat. Proin iaculis imperdiet lectus sed bibendum.

Sed interdum, ex vel faucibus bibendum, mauris urna lacinia augue, ac tempor nulla turpis id ante. Fusce cursus quam et vestibulum sollicitudin. Fusce justo urna, commodo eu justo a, luctus pretium tellus. Suspendisse elementum, lacus id dignissim placerat, est neque vestibulum arcu, sed sodales dui nunc in metus. Vivamus eu volutpat orci, vel porttitor felis. Proin porta sem sit amet orci dictum, vitae aliquet tellus eleifend. In hac habitasse platea dictumst. Duis accumsan ut lectus at commodo. In eleifend odio at quam tincidunt scelerisque. Maecenas commodo malesuada sagittis. Quisque in consequat diam, eget tempor dolor.

CRM and Customer Lifecycle Specialist

Jayaraj Jadhav

Former CMO, Tata AIG & Marsh

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla eu aliquam lacus, vel pellentesque lectus. Quisque venenatis auctor pharetra. Morbi vitae turpis at tortor porta dictum vel nec arcu. Duis porta in orci ut sagittis. Pellentesque a felis vitae mi consequat ullamcorper. Donec aliquam efficitur malesuada. Praesent laoreet auctor orci, et fermentum est fringilla feugiat. Proin iaculis imperdiet lectus sed bibendum.

Sed interdum, ex vel faucibus bibendum, mauris urna lacinia augue, ac tempor nulla turpis id ante. Fusce cursus quam et vestibulum sollicitudin. Fusce justo urna, commodo eu justo a, luctus pretium tellus. Suspendisse elementum, lacus id dignissim placerat, est neque vestibulum arcu, sed sodales dui nunc in metus. Vivamus eu volutpat orci, vel porttitor felis. Proin porta sem sit amet orci dictum, vitae aliquet tellus eleifend. In hac habitasse platea dictumst. Duis accumsan ut lectus at commodo. In eleifend odio at quam tincidunt scelerisque. Maecenas commodo malesuada sagittis. Quisque in consequat diam, eget tempor dolor.

CRM and Customer Lifecycle Specialist

Jayaraj Jadhav

Former CMO, Tata AIG & Marsh

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla eu aliquam lacus, vel pellentesque lectus. Quisque venenatis auctor pharetra. Morbi vitae turpis at tortor porta dictum vel nec arcu. Duis porta in orci ut sagittis. Pellentesque a felis vitae mi consequat ullamcorper. Donec aliquam efficitur malesuada. Praesent laoreet auctor orci, et fermentum est fringilla feugiat. Proin iaculis imperdiet lectus sed bibendum.

Sed interdum, ex vel faucibus bibendum, mauris urna lacinia augue, ac tempor nulla turpis id ante. Fusce cursus quam et vestibulum sollicitudin. Fusce justo urna, commodo eu justo a, luctus pretium tellus. Suspendisse elementum, lacus id dignissim placerat, est neque vestibulum arcu, sed sodales dui nunc in metus. Vivamus eu volutpat orci, vel porttitor felis. Proin porta sem sit amet orci dictum, vitae aliquet tellus eleifend. In hac habitasse platea dictumst. Duis accumsan ut lectus at commodo. In eleifend odio at quam tincidunt scelerisque. Maecenas commodo malesuada sagittis. Quisque in consequat diam, eget tempor dolor.

Our strength – like no other. Practitioners. Not Theorists.
We’ve led teams. Built businesses. Solved real problems. Now, we help our partners do the same.

Frequently Asked
Questions

We help enterprises increase the business contribution of their digital channel. We identify opportunities across the digital ecosystem and use data, technology, AI, MarTech, AdTech, media, creative and experience to improve conversion and growth.

Digital contribution is the business that comes from, or is materially influenced by, your digital ecosystem—acquisition, leads, sales, engagement, retention, cross-sell and customer value. Our job is to make that contribution bigger, faster and more efficient.

We are specialists in finding and improving the points across an enterprise’s digital ecosystem where customers can be acquired, converted, retained or grown. Unlike a conventional agency, we look beyond individual campaigns and channels to the hundreds of funnels operating across the business.

Large enterprises don’t have one customer journey or one conversion funnel. They have hundreds—across products, audiences, geographies, channels, customer stages and business units. Each represents an opportunity to improve digital contribution.

Both—but we connect them. We identify individual conversion opportunities while understanding how they collectively contribute to the enterprise’s digital business.