We are tech-based consulting company that helps in improving your customer acquisition.

We constantly improve efficiencies by providing and analysing a unified customer data-linked experience.

We provide valuable insights and marketing plans backed by a deep understanding of behavioural data.

We audit existing Martech tools and reengineer their work-flow to arrive at unified data for all.

We help companies digitally transform themselves.

We are not a digital/ social/ performance/ advertising/ content agency.

We work as partners with you and work with your current agencies to improve the matrix.

We specialize in conversation to leads and leads to conversion.

The Team

Ajay Verma

Managing Partner

Ajay Verma is the Managing Partner at 0101 and was previously Managing Partner at Enormous Brands and Chief Growth Officer at Draft FCB. He has over 25 years in understanding consumer behavior and driving insights across categories. He has held leadership roles in agencies like DraftFCB Ulka, Rediffusion Y&R, Contract & Percept H and led many successful brands both in India and abroad. As CEO eBUS, India & MENA region, he launched a unique Internet Technology, and made it an industry standard. He has keen eye for Martech and data analytics and believes that organization should look at only one metric ie. conversion.

He is passionate about everything he does, from going to any lengths to solve business problems for the client or collecting and restoring vintage motorcycles.

Mihir Mehta

Managing Partner

Mihir Mehta is a Managing Partner at 0101 and was previously Head – Media and Programmatic at iProspect India (Dentsu India). A Digital Marketing leader with over a decade of experience, he has been named as one of the top 50 digital influencers of India and has a track record for identifying growth opportunities in the Digital Ecosystem. A team manager and problem solver, Mihir has strategized several award-winning campaigns and created best in class Business Solutions. He has also spoken at several events, conferences including at UN Aids, South Africa for digital consultation. Apart from this he is a sports enthusiast, loves driving and travelling globally.

Jayraj Jadhav

Managing Partner

Jayraj is Managing Partner at 0101. A strong proponent of marketing as a ‘strategic function and growth driver’ he anchored e-commerce, Marketing and digital transformation in his stints at BFSI giants Marsh, TATA AIG and Aditya Birla Sun Life Life. A celebrated digital marketeer, he was one of the first business leaders to adopt and benefit from Marketing Automation using MarTech, AdTech and data platforms.

Believer in shared knowledge, Jayraj is a regular speaker and awards jury at forums like IAMAI, MMS & DMAi and actively mentors startups & students. Being a long distance runner, bettering himself and taking on challenges comes naturally to him.

Shivi Verma

Director Growth

Shivi Verma is Director Growth at 0101. A communications professional with over 12 years of experience, Shivi is the right balance of left and right thinking to spearhead 0101’s content and creative side. He believes that every brand has a unique story to tell and is passionate towards unearthing and delivering those stories. He has honed his skills at some of the leading creative agencies of the country like Enormous Brands, FCB Ulka, Wunderman Thompson, Leo Burnett, Havas Worldwide and comes with multi-category experience. Bitten by the ‘growth’ bug is looking to express himself in the digital transformation space.

When not working he can be found either at the garage fixing his bike or in the kitchen exploring his love for Mughlai cooking.

Know how we can help:

An e-commerce start-up

A B2B company with B2C aspiration

A e-commerce brand Improve efficiencies

A B2C company looking to set up their digital sales

Digital maturity Inception Stage 1

Digital maturity Expansion Stage 2

Digital maturity Growth Stage 3

Digital maturity Excel Stage 4

Get measurable goals:

Reduced cost of messaging
Increased customer lifetime value
More engagement
Increase at the same spends

Long term benefits of partnering with us

Create your own data

Build on data that refines it after every interaction

Better sales and meaningful  conversations

Achieve true customer centricity

Better organised Martech stack

Grow Marketing ROI

Channel & Process enhancements

Exploiting real-time