Current Technology Stack : self assessment
Complete Offline-online sales channel integration
Pixels have matured
Offline sales tracking/mapping in place CRM is in place
Basic Funnels are set up and functioning as expected
Emailer and SMS Campaigns are being executed but not tracked
Key strategic interventions required:
Data analysis and data mining
Build single customer views
Personalised marketing experience
‘Next Best Action’ & ‘Quick Wins’
Exploit trigger-based marketing
Leverage data collected across platforms
Remarketing to existing customers
Visitor Bucketing
Insights, trends and recommendations
Leverage data collected across platforms
Sales Funnels optimisation
Email Sequences
Customer Segmentation
Buyer Personal
Defining Customer Journey
Social Media Optimisation
Paid Ads Optimisation
Tool Based Insights and Reporting
CRO Definition setup
Defining Advanced SEO Activities
Finalise Playbook for increasing CLV
Mail/ SMS Campaign Level Touchpoints Setup
Real-time Events Tracking
Advanced CRM Setup
Advanced Tool Analytics
Setting up new business streams
Revenue optimisation for reinvestment
Audience Growth
Personalised Marketing
